DDC Enterprise has officially launched its ambitious Bitcoin treasury strategy by acquiring 21 Bitcoin (BTC) in a landmark transaction. This acquisition marks the first step in the company’s plan to accumulate 5,000 BTC over the next three years, signalling a new era in corporate treasury management.

Strategic Bitcoin Acquisition to Strengthen Corporate Reserves

In a recent share exchange deal, DDC Enterprise Ltd. (NYSEAM: DDC), a multinational Asian consumer food company, issued 254,333 Class A ordinary shares to acquire 21 BTC, valued at approximately $2.28 million. This initial purchase represents the first tranche of a planned 100 BTC acquisition phase. Furthermore, the company intends to complete two additional transactions shortly, securing the remaining 79 BTC to fulfil this initial target.

In addition, DDC aims to accumulate 500 BTC within six months and reach 5,000 BTC by mid-2027. To support this ambitious goal, the company has established a dedicated treasury team and engaged crypto-focused advisors. These experts will ensure disciplined execution and adherence to regulatory standards.

Norma Chu, Chairwoman, Founder, and CEO of DDC Enterprise, emphasised the long-term commitment behind this move. She stated, “This step reflects our dedication to integrating Bitcoin into our financial structure. As the first female founder of a US-listed company to pursue a pure Bitcoin treasury strategy, I am excited about the potential benefits for our shareholders.” Indeed, she described Bitcoin as a “store of value” and a hedge against macroeconomic uncertainty, which is central to the company’s diversification efforts.

Financial Strength Supports Cryptocurrency Investment Plan

DDC’s decision to adopt a Bitcoin treasury strategy builds on a solid financial foundation. In 2024, the company reported a 33% increase in revenue, reaching $37.4 million. Additionally, it reduced adjusted EBITDA losses to $3.5 million. Meanwhile, the China business segment achieved positive EBITDA for the full year, demonstrating operational resilience.

As of 31 March 2025, DDC held $23.6 million in cash and short-term investments. This liquidity provides ample support for Bitcoin purchases without compromising financial stability. Moreover, the company’s recent reverse stock split and significant insider share purchases signal strong confidence in its growth prospects.

By incorporating Bitcoin into its treasury reserves, DDC positions itself as an innovator among NYSE-listed companies. Consequently, this strategy offers shareholders exposure to both operational growth and potential appreciation in digital assets, creating a compelling dual investment thesis.

In conclusion, DDC Enterprise’s Bitcoin treasury strategy exemplifies how forward-thinking companies can leverage cryptocurrency to enhance financial resilience and shareholder value. With a phased acquisition plan and robust financial backing, DDC is poised to become a leader in corporate Bitcoin adoption.

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